The hottest printing ink development trend at home

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The development trend of printing ink at home and abroad (Part 2)

2. A large number of private enterprises (more than 1000) have occupied the low-end market, and their main products are carton ink (mainly water-based low-grade), Gravure plastic ink, silk screen printing ink, etc. Its product quality is guaranteed to a certain extent. It is mostly used in domestic medium and low-grade printing machines to print the packaging of goods needed by the general public. After a certain period of time, the foam is completely cured, it is taken out and demoulded for printing. For example, it is used in cartons, food bags, shopping bags, etc. in these three theft gangs. Its annual total ink output is difficult to calculate, and it is estimated to be 10000 tons. Private ink enterprises that do well do not seek perfection and specialize in their own characteristics

3. State owned enterprises can produce all kinds of inks, mainly traditional products, and have certain competitiveness in mid-range products. At present, with the restructuring of enterprises, they have become the above two types of enterprises, leaving more and more downhill, with an annual total output of about 40000 ~ 50000 tons

III. Development Trend of domestic ink

in recent years, with the popularization of on-the-job training technology and market competition, many traditional state-owned enterprises in China; The leading edge of ink technology has gradually lost, and the cost advantage of other private enterprises' products has also been revealed, and their market share has been continuously expanded. However, some traditional state-owned enterprises have failed to keep up with the technological transformation of the industry and the technology has failed to keep up with the changes of the market, so the situation has also changed, that is, from others to follow us, to us to follow others. Moreover, due to the popularization of product technology and the homogenization of product quality, the competition of products has gradually become the competition of product price and service quality. The success of private enterprises is market driven, which will also give the extruder industry endless development momentum. The development ideas of ink are:

1. Develop ink products suitable for the market, especially launch competitive products with low price and good quality, and occupy the middle and low-end market, such as paper offset printing ink, plastic surface printing ink and internal printing ink

2 develop environmental friendly inks, such as alcohol soluble intaglio printing inks, anhydrous soybean oil offset printing (environmental friendly) inks, water-based inks (of which water-based plastic inks are the environmental protection products supported by Guangdong Province) and UV/EB flexographic printing inks:

3. Develop high value-added ink products, such as industrial inkjet products (continuous inkjet CIJ, drip DOD on demand), conductive inks, anti-counterfeiting safety inks, etc

there are many kinds of inks with different uses, and printing with inks is also a technology, so the technical service of inks is also particularly important. Service providers are required not only to be familiar with ink, but also to be familiar with printing technology. For example, what are the advantages of an ink, where it is used, where customers are, and how to use it to reflect the advantages of the product

we should find out the satisfaction of customers (including dealers, manufacturers, individual consumers, etc.) with our product quality and service, and understand customers' opinions on products:

whether customers are satisfied with customer services (such as supply channels, delivery, product use guidance, introduction of similar products, etc.)

whether to provide new products suitable for customer requirements

product quality (such as product quality indicators, advancement, stability, and deficiencies):

whether the speed of reflecting the information reflected by customers is satisfactory, whether the after-sales service is satisfactory, etc

whether the process equipment used by the customer is reasonable, whether there is any reference or improvement, etc

gradually form a market (customer) centered, and provide appropriate ink products according to customers' needs, so as to improve customers' satisfaction with ink products and services, so as to expand the market share of ink

IV. conclusion

in the past ten years, the quality and quantity of ink products in China have changed greatly, but China is still a developing country, and the per capita consumption of printed matter is still very low, only 5% of the per capita consumption of developed countries. The use of ink is also very low. In the next five to ten years, China's national economy will maintain rapid development, and the great development of ink is also obvious. In the next few years, the development of China's ink industry should not only increase products, but also focus on adjusting product structure, improving production concentration, strengthening research and development, improving scientific and technological content, improving quality, and improving product stability, so as to meet the needs of today's multi-color, high-speed, fast drying, pollution-free and low consumption modern printing

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